I think I'm leaning towards a single blog under my name. I have much to say, and it's about so many different topics - relationships, chlidren, parents, business, startups, pain, love, food, politics, and on and on. It's all me, and it's all relevant to all of us - if you're a living breathing human being, that is. I don't care about investment or selling. I do care about building a personal brand. Here's the rub, though: I'm also considering changing my name this fall. So I guess it would have to be yet another new web site, under my new name. Or perhaps I'd move this site over to the new domain (forwarding all in-coming links). Oh, it's all so damn complicated. I just want to blog! :)

I'm torn. On one hand I'm all about boosting your personal brand, but being separate has a benefit that you don't always have to be the driver -- you can stop doing it, but the site remains for posterity, or you can hire someone or hand it over and it can carry on without you. So I guess on balance keeping it separate is good. It's also hard to get investors for a personal brand if you ever wanted them (Om Malik being a notable exception, but we can't all have a name like Om :)

Thanks, Jeppe.

I think you should keep them separate, and use this space as the aggregator for those who not just follows your products, but you.