Another thought-provoking blog post by Rob Wailing.
There’s a slight chance it will. But probably not. There are actually two problems with this line of thinking:Answer: A lot! Seth Godin's books are fun to read and full of inspiration. But also don't do anything to help you actually go out and implement. Adam Morgan, by comparison, has a lot of how-to.How many times have you finished one of these books and thought: “Great…but what do I do now?”
- The amount of actual information garnered from this kind of book can be summarized in a page or two of written text.
- The information is at such a high level that it’s downright impossible to implement. Knowing you need to make your product remarkable is one thing. Knowing how to do that is another thing entirely.
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