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Amazon redesigns

New amazon design, normal
New amazon design, on hover


Woa, new, cleaner look for Amazon.com. Interesting hover-effect on the logo linking to the home page. I’ve never seen that done anywhere before. It’ll be interesting to see whether their A/B testing causes it to stay or go, and whether it spreads to other sites and becomes a new convention.

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Fascinating. Absolutely fascinating. Revolutionary. This high-yield approach will no doubt turn the world world of logo-clicking on its head for years ... nay ... decades to come! Cheers to amazon.com and their visionary, fearless, inspired approach to logo-scrolling. Truly these are marvelous times we live in.
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Sean Hogan

YouTube has been doing this for a while (although more subtly). They write 'Home' next to the logo when you hover over it. Amazon's effect is much more noticable.
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