Do not run out of cash

http://www.boingboing.net/2004/10/29/transcript_of_google.html

A friend who went to business school once told me the only rule you need to know is DNROOC. Do not run out of cash.

I’ve always felt like I was missing something running my business that way, but maybe it isn’t such a stupid idea. Richard Branson says the same thing in his book.