The Register
The Register: Microsoft prepares Mike Rowe legal exit – interesting dissection of Microsoft’s legal and press tactics.
Three noteworthy points:
- Using a low-ball bid to trick the opponent into asking for money, thus proving bad faith.
- The clear misrepresentation this as an “obligation” under trademark law – making it seems like they’re just honestly and faithfully enforcing the law, however much they don’t want to.
- Backing off without apologizing or making any promises until the media storm is over, then relaunching the efforts, when the story won’t run, because it’ll be old news.
About Calvin Correli
I've spent the last 17 years learning, growing, healing, and discovering who I truly am, so that I'm now living every day aligned with my life's purpose.
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