QA: Should I start my business in my local language and market, or go with international and English?

Got this question from a customer, and thought I'd share the answer here.

This is my answer:

I'd say that if international and English is where your heart is at, go for it from the start.   It's not much different from Danish. The main difference is, the market is much larger, and there's a ton more competition, so you have to have an even more tightly defined niche in order to stand out. Your people have to really know it's for them.   After that, it's all the same. Figure out where your tribe hangs out, what their pain points and desires are, and help them get where they want to go. Be of service.

1 comment

Thomas Vidø

Very cool and clear advise! Short and to the point. Thanks :)

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