Take The Walt Disney Company. Disney used to have a very clear mission statement: “Make People Happy.”
It didn’t say make people happy through animation, or theme parks, or interactive experiences. Those are details. Its mission was to make people happy.
Now their mission is ”to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Clear as mud.
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