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TOMS Shoes - the power of a higher purpose

Blake Mycoskie from TOMS Shoes gave a great keynote at SXSW this year.

Here’s a clip from the keynote.

For every pair of shoes you buy from TOMS, they give away another pair to a child in need somewhere in the world.

It’s such a clear, powerful story, it’s contagious. Their customers become evangelists. They can attract top talent to work with them. Their employees are super-motivated. Going on those shoe-drops and actually putting the shoes on the feet of children is like the best team-building exercise imaginable.

It’s a great story that goes to the heart of fearless entrepreneurship:

This is not some strategy that was thought up in a board room. This was something that was experienced and envisioned through the heart. Only the heart can see clearly.

Blake was in Argentina taking a break from working as a programmer at a startup, when he accidentally went on a shoe-drop with some strangers he’d met on his trip. That just riveted his soul so much that he had to continue doing this.

And it’s a great example of how doing good through business is so much more effective and sustainable than doing it through “merely” giving. From the Wikipedia page:

After his visit to Argentina in 2006, Mycoskie decided to get involved in shoe giving. Considering sustainability, he concluded that starting a business rather than a charity would help his impact last longer.

His blog is “Start something that matters”. A sentiment that completely resonates with the Fearless Entrepreneur’s viewpoint.

1 comment

LOVE the TOMS, girl! and that color is fabulous. (you and erik think alike ;) i'm lucky i didn't have to chsooe for myself because TOMS come in so many rockin' colors, fabrics, etc that i think it would have taken me ages. and i'm so jealous you got to see blake i'd love to hear what he has to say in person. way to spread the word!!!
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