Gary Vaynerchuk writes:

being a contradiction is the best thing that can happen to you

Glad to hear that, seeing as I am several myself :) I think he's right, though. A contradiction intrigues the mind, makes us pay attention, makes us remember. "Wait, he's a wine guy, but he's also a social marketing dude and a web 2.0 angel investor? How can that be?" Makes people curious. I think it was Made to Stick (one of the books I bought and started but never found engaging enough to finish - they didn't make me stick, but they did make some of their ideas stick), that said things that are unexpected stick better. I wonder what else Garyvee has in store for us on this topic. In 2012/13!