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Method's clever design

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Calvin Correli·Aug 31, 2010· 1 minute
I love this design from Method, as shown in FastCompany's July/August 2010 issue: feature-108-IDEA-Method-2.jpg It's beautiful and smart at the same time. The detergent is eight times more concentrated than normally, but then it has a built-in dispenser to make sure you don't overdose. And then they just look good. I'm looking forward to the day when you can get them here in Denmark. Bonus scrap: Joshua Handy, their senior director of industrial design, has the word "disrupter" listed as one of his titles on his business card. Method is a great example of rethinking and challenging the assumptions about a segment of the market and how it's always worked.
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