It’s beautiful and smart at the same time.
The detergent is eight times more concentrated than normally, but then it has a built-in dispenser to make sure you don’t overdose.
And then they just look good.
I’m looking forward to the day when you can get them here in Denmark.
Bonus scrap: Joshua Handy, their senior director of industrial design, has the word “disrupter” listed as one of his titles on his business card.
Method is a great example of rethinking and challenging the assumptions about a segment of the market and how it’s always worked.