Method’s clever design

I love this design from Method, as shown in FastCompany‘s July/August 2010 issue:

feature-108-IDEA-Method-2.jpg

It’s beautiful and smart at the same time.

The detergent is eight times more concentrated than normally, but then it has a built-in dispenser to make sure you don’t overdose.

And then they just look good.

I’m looking forward to the day when you can get them here in Denmark.

Bonus scrap: Joshua Handy, their senior director of industrial design, has the word “disrupter” listed as one of his titles on his business card.

Method is a great example of rethinking and challenging the assumptions about a segment of the market and how it’s always worked.