Designing the smell
It wasn’t until recently that I heard about how the sounds that a car says when the door closes is carefully design by sound design artists. This morning I heard how they also consciously design the smell of a new car, to make it smell just right. Of course! Everybody knows and appreciate the smell of a new car. It’s probably a powerful factor in the purchase decision.

About Calvin Correli
I've spent the last 17 years learning, growing, healing, and discovering who I truly am, so that I'm now living every day aligned with my life's purpose.
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