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Be the only one

Other·Calvin Correli·Apr 27, 2013· 1 minute

Seth Godin says there are only two ways to market a business.

You can say "We're the same as everyone else but a little cheaper".

Or you can say: "We're the only one."

Be the only one: Be yourself.

Be yourself. Value yourself. Trust yourself.

We love you, and we want who you are.

Show us.