New movie, The Naked Brand:
The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.
I like how Tony Hsieh of Zappos says it: Over time, your brand is going to approximate your culture, because you can’t hide the truth anymore, thanks to social media.
Via our friends at The Fearless Revolution.
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