New movie, The Naked Brand:

The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.

I like how Tony Hsieh of Zappos says it: Over time, your brand is going to approximate your culture, because you can’t hide the truth anymore, thanks to social media.

Via our friends at The Fearless Revolution.