Technorati helps you stay on top of football

Thomas Madsen-Mygdal reminded us of this gem at tonight’s blogger dinner:

The Economist: “Technorati is a pioneering search engine for blogs, which allows the surfer to connect to online chatter on topics that might interest him—top topics this week, included Harriet Miers and Ajax football club.”

A helpful reader sets them straight: “SIR – As an inhabitant of Amsterdam employed in IT, I am fairly confident that the “Ajax” you refer to as the top topic on the Technorati search engine for blogs is not our local football team, but is in fact the acronym for Asynchronous JavaScript and XML, the latest hype in website development (Face value, October 8th).”

It’s good to see The Economist make an honest mistake. I wonder how it came to be. Probably an over-zealous copy-editor that was just trying to be helpful. Either that, or a journalist who can’t be bothered to pay too much attention.


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