Pay-per-sale advertising

The Economist: (behind a paywall – and, whoa, they updated their site to a new design as I was writing this)

This is what Bill Gross has recently started offering at SNAP, a search engine that he founded. United Airlines, for instance, places text links on SNAP’s search pages, but it pays (about $10) not when somebody clicks or calls, but only when somebody actually buys a ticket. Eventually, argues Mr Gross, 100% of advertising will follow such a pay-per-sale approach—although he won’t guess how soon—because this is “the holy grail of advertising.”

Now, why do I have this infatuation with online advertising? Because I want quality online reporting, and I don’t want it to be behind a paywall, I want it to be free and open so I can read from as many different sources as I want, and so I and others can link to it and have conversations about it in our blogs.

For this to happen, publishers have to be able to make a living from ads. Now we’re just waiting for The Economist to join the conversation and drop the paywall.


Hi, what do you think would be the best pay per sale program fo me ??? IM New at this...... Thank you.
By on Sat, Oct 01, 05 at 18:43 · Reply
We are a third party EDI provider company with a big background as well as clients. This is more of a service provider. The bottom line is that we need more people to find out about us. What would you suggest the best way to do it.

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