Choosing the right coaching education

I’ve been scanning the market for coaching education for some time, and am 95% committed now to starting with Sofia Manning in a little less than a month.

The other program I’ve been considering is the one from Coaches Training Institute (CTI), which starts in August in Malmö, or in September in Copenhagen.

They’re both about the same price and duration, both can give you a certification.

  • Price: Manning costs DKK 35,000, or 40,000 if you want both life coach and business coach modules, which I would probably do. CTI costs DKK 40,000.
  • Duration: They both take around 6 months with about 3 days per month.
  • Certification: The CTI program gives you direct access to being certified by the International Coach Federation (ICF), whereas Manning has her own certification. The training adheres to the ICF standards, though, so you can get certified with the ICF based on the training you’ve had.

They also both have published books. Sofia Manning’s book is Coaching – Det handler om at stille de rigtige spørgsmål (Coaching – it’s about asking the right questions), and CTI’s book is Co-Active Coaching. Both have lots of good content, but to be honest, I’m now reading Manning’s book for the second time, while I’m still fighting my way through the Co-Active Coaching book. I find it mind-numbingly boring. It seems to me too removed from the lives of the people involved, the choach and the coachee, too mechanical.

It’s odd, because the criticism I hear from people who attended the CTI course of the Manning course, is that it’s too rules-driven, there’s too little place for intuition, something I don’t recognize from her book at all. The other criticims I hear is that it’s based on Tony Robbins, and he’s suspect, thus Manning is suspect. It doesn’t get any more specific than that, and sometimes it’s just in the derogatory tone, but I get the impression that there’s some Manning-bashing going on over at the CTI, whereas most Manning-alumnis simply haven’t heard of the CTI education.

In the end, I decided to go with Manning because I enjoyed reading her book more, because she’s widely known which gives my credentials more value, and because my own coach has taken it. It doesn’t hurt that it’s in Copenhagen, not Malmö, and that it starts 6 weeks sooner.

And in the end, I believe that my value as a coach isn’t so much a function of the 17 days spent on one specific education, but a sum of everything I have learned and will continue to learn throughout my life.

If you have taken or are considering taking a coaching education, I’d love to hear what you’ve found, what you chose, and why.

UPDATED: I’ve gotten a response about the certification and have updated the text above. The answer is that Manning has her own certificate, but the training adheres to the requirements by the ICF.


I’m happy for you that you picked the coaching school that you feel better with. I also hope it was the least expensive. There are over 230 for profit coach training schools, virtually all of which are claiming that attending their coaching school will be the way to achieve personal and financial success as a coach. But, you will find that the success of your coaching will not be dependent on the school you selected. We have found that really great coaches are born, not made. We have also found that the best way to improve your coaching is to actually coach. Thomas Leonard, who was a behind the scene cofounder of CTI, who founded Coach U, and Coachville, also stated that nothing beats coaching experience. Be careful of falling for the certification sale game. Being certified or connected with the ICF will not help you one bit, nor will it mean you will become a better coach by doing so. Good luck to you.
By Bill Dueease on Sun, May 27, 07 at 08:06 · Reply
I'm currently attending the Manning education and finding it fun and engaging. Sofia Manning, her husband Chris and Mie Madsen have impressed me as they connect very well with our class of about 60 people. I finished the second module a few weeks ago and have no doubt that the next modules will be as interesting as the first ones. Have fun when you get started.
By Agent Angelo on Sun, May 27, 07 at 08:06 · Reply

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