Amazon as a reflection of Jeff Bezos

The New York Times on Jeff Bezos' take-over of the Washington Post:

Amazon, which is as much a reflection of Mr. Bezos’ personality as a corporation worth $125 billion can be, is by far the fastest-growing major retailer, although that simple label long ago ceased to suffice.

This is the kind of entrepreneur that I love. The kind who models his company in his own image. Disappearing into the fire, as Jerry Colonna would say.