This is exactly what happens when companies have no idea of who they are

Oh. My. God. Qualcomm's CES keynote.

There's no-one home there. No soul. No spirit of enlightenment.

Here's the highlights from The Verge.

Here's a fuller video:

Oh my God. Can't someone help them out?

Update: What's so interesting about this is, it's pretty clear when watching this that they know they're spewing bullshit. They know they're sinking. I bet you someone knew before going up there that it was going to be awful.

But taking a step back and insisting that what you do must feel right, in your gut, or you don't do it, takes tremendous amounts of courage. It takes vulnerability. The willingness to go out on a limb. The willingness to share with the world your true feelings. Bullshit is safe, even though it feels awful. But you know it's not you, it's just business, it's just marketing, it's just how things work. Being real, being authentic requires being vulnerable, and being vulnerable is the scariest - and hence most courageous - thing we humans can do.

Here's to more courage and vulnerability in 2013. Brené Brown is a great place to start.