People who listen to their feelings are less often assholes

Best-selling author Bob Sutton:

Before making the decision to cheat or be fair, the test subjects were given some guidance. Some were encouraged to think rationally about the situation and to ignore their emotions. Equipped with this advice, the great majority (69%) analyzed the situation and concluded that they should screw their partners. Others were primed to “make decisions based on gut feelings.” Their guts were pretty trustworthy: Only 27% lied.

Emotions have a big big role to play in business and entrepreneurship.

Emotions are how human beings connect. Customers, employees, partners, investors, all around.

Be human.