For price sensitive couples who have an aversion to Comic Sans

Awesome post/mission statement about a new wedding invitation site that Tracy wants to build.

Well written, clear. And with a catch-phrase, that immediately stands out and just begs to be retweeted. As indeed it was by @zeldman (which is where I saw it).

I want to build a web application catering to the price sensitive couples who have an aversion to Comic Sans.

Simple, clear, honest, remarkable.