Let me try and explain, as clearly as I can, what I’ve set out to do.
I’ve seen a great number of startup ideas – and contributed a fair share of by own – that are plain uninteresting. Boring. Too small. Too safe. Too me-too. Features, not products. Products, not businesses.
And I believe that the reason our startup ideas are so uninspiring is because we’re afraid.
There’s the usual stuff. Fear of failure. Fear of success. Fear of what others might think.
But I think there’s something even bigger at play, too. Fear of being all that we are. All that we can be.
For many reasons.
In part, because if we gave it all and failed, we’ll truly feel like a failure. So long as you’re holding back, you always have the excuse that “oh, I wasn’t really trying too hard”, or “this wasn’t really the right idea”.
As an example, I coached a guy wanting to write a book a while ago. Turned out the reason he didn’t act on it was he was unconsciously afraid he’d find out he was a lousy author. It’s very common, but not a good reason not to live out your dream.
But in part also because we’re brought up to believe parts of us are good and lovable. Like being nice, smart, successful, generous, beautiful, well-behaved, happy, etc. And parts of us are bad. Like being horny, lying, cheating, violent, bitchy, greedy, gullible, vulnerable, sad, evil, etc.
And I’ve found that the things you don’t want to be – the parts of you that you’ve unconsciously shut yourself off from – most often holds the keys to your true power, your true uniqueness, and to hitting it out of the park.
So I’ve made it my mission to pursue entrepreurship in this way, where you’re being all that you can be, you’re bringing everything that you are onto the scene of entrepreneurship. As Gary Vaynerchuk says, “you gotta be you”. All of you.
That’s what I’m trying to do for myself, that’s what I’m working to learn more about – how to do it, what it means, what the consequences are, what it’s good for and what it’s not – and it’s also part of what I’m teaching and preaching and discussing with others, so we can all learn more about this together.