The traditional view of startup life is you work hard and suffer through the lack of sunlight, sleep, family, fun, and friends, to collect the reward, the big payday, in the end.
The traditional view is that you’re constantly struggling, putting out fires.
The traditional view is that you go after where the money is.
That way of doing business is passé. It’s last century.
In the new century, business is about passion, love, and authenticity. It’s about money, too, but money is a consequence, not a goal.
So what does that mean, to be a spiritual entrepreneur?
It means that the vision for your business originates from the heart, and is in support of your life purpose or dharma.
It means embracing your business as an expression of you.
It means that your business is about how to use your unique strengths and talents and difficulties and shortcomings to best serve the greater whole.
It means healing old wounds, going deep inside to find the inner child that needs your love and attention, in order to receive the gifts that this inner child has for you. Gifts that contain the key to your uniqueness, without which you wouldn’t be able to do what you do.
It means using the principle of least effort, to let go of struggling, so that you may let your inspiration and intuition guide you on your way to success.
It means defining success not as money and fame, but as meaning, as being used for a purpose, as living your life fully. Success is about self-expression.
It means understanding that the energy with which you approach your business will be embedded in everything your business does, from the marketing copy to the product itself.
It means consciously using meditation and intuition to guide your work, and to allow for things to be different from how you envision them.
It’s a paradigm shift. The old paradigm is all about planning and control, based in fear. The new paradigm is about trust and intuition, based in love.
The benefits are tremendous. Your limited egoic mind will not be able to think of the grand visions that your heart will, if you open yourself up to it.
We’re told to be unique and remarkable, but when the mind tries to be unique and remarkable it just ends up being contrived and trite. Your heart is naturally unique and remarkable, if you’ll open yourself up to your whole experience, your entire being, both good and bad, egoic and divine.
That’s what it means to be a spiritual entrepreneur, and that’s the insight that I’m eager to share with you.
The first and crucial step is to start from the heart, and you can sign up to be notified when the program launches over at startfromtheheart.com.