Blog

Design for yourself

A lot of business advice will tell you to focus on the customer. I think that's misguided. The best way to design anything is to design it for yourself.

When you ask yourself, what product would I really love to use, you get access to another level of insight and wisdom. It's subtler. It opens up to new inspiration, new ideas, to creativity. Instead of asking other people, ask yourself. You will be able to come up with ideas that wouldn't surface from your customers in a million years. Apple...

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Translating bad service into business ideas

Whenever I encounter bad products or bad service, I can't help but think about how I would create something better.

Last week I was at Calamigos Guest Ranch in Malibu, a place that I love dearly. Yet, as great as that place is, it's clear there's a couple of weak points.

One is honoring agreements: Promise after promise was made and broken. Simple things like bringing a mini fridge, a rollaway bed, calling when the room's ready, picking up all of our stuff from the room when we were checking...

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The federal government comes cheap

Google spent just $6 million lobbying the federal government in the latest quarter, which comes out to just about one tenth of a percent of their PROFITS, or just about a quarter of a tenth of a percent of their revenues for the quarter.

Would you say it's fair to assume they're getting their money's worth from that investment?

I'm guessing yes.

As long as the government is fundamentally (and legally) corrupt, nothing else will matter.

This was one of the things Trump kept hammering on during...

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Inspired Entrepreneur book

I'm working on a book that's going to lay out my approach to entrepreneurship and life. I've got a pretty solid structure, a solid outline, and a couple of solid chapters down. I figured I'd start sharing works in progress here, and get some movement going that way, instead of laboring away in secret for months and months.

It consists of two half. The first I've called "Pillars". It's like axioms in math. They're the philosophical or conceptual underpinnings behind everything. It's what my...

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Track in progress: Hey Dive

I'm working on an instrumental track, titled Hey Dive. I always have trouble naming my instrumental tracks.

This one was named after a headlong dine my wife did in the pool at Calamigos that was so impressive it has etched itself indelibly into my memory. I made most of the track while at Calamigos while the others were at the pool. I simply can't do vacation for more than a few days, then I have to be creative again.

After putting it aside for a few days, I was just listening to it again in...

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Starting vs finishing

When you first start a work of art — a book, a piece of music, a painting, whatever — all the possibilities are open, it can become anything.

When you're putting the finishing touches on it, your options are much much more limited. There are only so many words, so many plot lines, so many sounds, so many notes, that are going to fit whatever you've created.

The first part is more open, head in the clouds. The latter is more closed, more grounded.

We need both parts. I happen to be really good...

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QA: Should I start my business in my local language and market, or go with international and English?

Got this question from a customer, and thought I'd share the answer here.

This is my answer:

I'd say that if international and English is where your heart is at, go for it from the start. It's not much different from Danish. The main difference is, the market is much larger, and there's a ton more competition, so you have to have an even more tightly defined niche in order to stand out. Your people have to really know it's for them. After that, it's all the same. Figure out where your tribe...

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Check out my marketing course

I created a 10-step marketing course a while back. I'm always about focusing on the fundamentals that never change, rather than the latest wiz-bang shiny object.

The content of the course is super solid. The presentation could definitely be more sexy. We might do something about that. But I figured I might as well share it the way it is right now.

Sign up for it here

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How to translate a coaching program into an online course

A customer asked me about this, and I figured I'd share my answer here.

The question was:
With personal coaching you talk to each client and develop unique progress plans for each client. With an online course I feel I need to create a generic plan and pre-plan everything (write the whole course first) and I struggle with creating manageable to chunks of lectures... How much info in each lecture? How many learning points? How many modules?
Here's my answer:

How about, instead of trying to make...

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Young explorers

Fantastic short films following toddlers who have just learned to walk as they explore their world.

We grownups get so scared on our kids' behalf. We teach our kids to be afraid, probably the least useful emotion after guilt and shame.

We're a society of terrified people with generally nothing at all to be terrified about, as compared to humans in history who could die from starvation, lack of water, disease, being eaten by an animal, or war with another tribe, any day or night.

Recently with...

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