Speaking to our true selves
It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to whatever short-term, trivial needs I had going on that day (i.e. like pretty much every single other commercial out there).
The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.