Tastefulness

Doc Searls, in his talk at Reboot8, mentioned this 10 year old clip of Steve Jobs lambasting Microsoft for not having any taste. It’s a great clip because, as Doc mentioned, he really nails Microsoft, but at the same time, he nails himself, in that Steve Jobs had at the time nothing but taste. There’s also A New Brand World, which similarly nails Microsoft as having no heart, and thus being unbrandable, it’s essentially the same thing.



The quote stuck with me, because taste is so critically important to me in my life. Taste as in caring about more than just the functional value of things, caring about the emotional value, about beauty, culture, about all the things a piece of food, clothing, software product, writing, or music says about the values of the creator. I could probably live with not being the richest person alive, in exchange for a little taste.

2 comments

<i>..."caring about the emotional value, about beauty, culture, about all the things a piece of food, clothing, software product, writing, or music says about the values of the creator."</i> I so totally agree (as you know). I'm not going to "like" everything, but I begin to feel sick when I have to use IT systems or environments that I don't respect. I know that some people think it has to do with personality, in that some people just don't "see" art, or are more interested in the business outcome than the journey. But to quote one of my good friends, <i>the journey is the destination</i>. My personal belief is that the world, and us along with it, are designed and created by the ultimate creative. To live without beauty and taste is, IMO, to be un-authentic to ourselves.
By Mark Aufflick on Mon, Jun 05, 06 at 20:32 · Reply
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It's noticeable, btw, how Jobs mentions proportionally spaced fonts as his example, just like he does in his <a href="http://pinds.com/articles/2006/04/21/john-gruber-dedicates-himself">Stanford commencement address</a> about a decade later.
By Lars Pind on Mon, Jun 05, 06 at 20:32 · Reply
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