Make every project matter

I met with an old friend right before New Years. He told me how in the beginning of 2005 he’d decided to only do projects that he would only do great projects in 2005. He’s a film director, and so he would say no to commercials, and focus on making music videos where he was in charge of the whole thing, from idea to production.

Well, he did, and it worked. He didn’t make a ton of money in the past year, but now he’s getting calls from Depeche Mode and Coldplay to do their videos. That’s what I call a breaking through.

So I’ve decided to only do great projects in 2006. I’m going to pour my heart and soul and everything else that I’ve got into the projects that I do, and only take on projects where I know I can and will make a world-class product. Good enough just stopped being good enough.

It’s all too easy to slip into doing work that’s less than stellar. But if not now, when? Is there a better way to greatness than to make that simple choice?